Onboarding employees is a critical phase that profoundly impacts an employee’s experience within an organization. It sets the tone for an employee’s journey, making impactful communication a cornerstone of a successful integration process. How employers communicate during onboarding significantly influences an employee's initial experience and long-term engagement. In this article, we'll explore the importance of impactful communication during onboarding, including key ways to communicate effectively and highlighting what information is important to convey.
Effective communication during onboarding goes beyond paperwork and procedures—it sets the stage for a positive and productive employee experience. Yet, 88% of employees believe that their company doesn’t do a great job when it comes to onboarding new employees. Approximately 35% of companies spend no money on onboarding. A well-structured communication plan can help ensure that new hires feel welcomed, informed, and connected to the organization from day one. It can foster a sense of belonging, improve retention rates, employee engagement, and much more.
Retention Rates:
Job Satisfaction:
Time to Productivity:
1. Reduced Turnover Costs:
The cost of employee turnover and replacing an employee can be significant; it costs up to 40% of an employee’s base salary to hire a new employee with benefits, according to LinkedIn 2023 Statistics. Effective onboarding communication directly contributes to reduced turnover rates, translating into substantial cost savings.
2. Positive Impact on Customer Satisfaction:
Gallup found that organizations with highly engaged employees experience a 10% increase in customer ratings. The direct correlation between engaged employees and customer satisfaction stems from effective onboarding communication. This underscores how the onboarding process plays a pivotal role in shaping not only the employee experience but also the overall satisfaction and loyalty of customers.
3. Enhanced Employee Well-Being:
According to the American Psychological Association, employees who feel valued are 60% more likely to report being motivated to do their very best. Effective communication during onboarding establishes a foundation of value and support, positively impacting employee well-being.
Company Culture: Articulate the organization's culture, values, and mission to help new hires align their personal values with those of the company.
Role Expectations: Clearly define job roles, responsibilities, and expectations to set realistic expectations and foster a clear understanding of individual contributions.
Benefits and Perks: Communicate details about employee benefits, perks, and any additional resources available, helping new hires understand the comprehensive support provided.
Workplace Policies: Provide comprehensive information about workplace policies, code of conduct, and relevant procedures to ensure alignment with organizational standards.
Team Introduction: Introduce new hires to their immediate team members, outlining team structures and encouraging team-building activities to foster camaraderie.
Key resources: Don’t forget to provide new hires with organizational charts of their immediate team, leadership, and the entire organization. Show them other tools and how to use them, like the employee directory, company maps, intranet pages, office addresses, and locations.
Creating an effective onboarding communication plan involves thoughtful consideration of the following elements:
Timely Information Delivery: Provide information at the right time to avoid overwhelming new hires. Gradual information delivery ensures they can absorb and understand each aspect of the onboarding process.
Multichannel Approach: Utilize a mix of communication channels, including in-person meetings, virtual sessions, emails, and digital platforms. A multichannel approach accommodates diverse communication preferences.
Continued Communication: Extend communication beyond the initial onboarding period to provide ongoing support, guidance, and updates. This helps maintain a strong connection with employees as they settle into their roles.
Effective onboarding communication directly influences employee engagement, contributing to higher retention rates and job satisfaction. A well-informed and engaged employee is more likely to integrate seamlessly into the workplace, contribute positively to the team, and align with the organization's long-term goals. This not only fosters a positive work environment but also saves the company time and resources, as a happy employee is more productive and less likely to contribute to turnover or require extensive retraining. Investing in a robust onboarding process ensures that new hires feel supported, reducing the risk of them feeling lost or set up to fail, ultimately benefiting the organization's overall efficiency and success.
The onboarding process is a pivotal phase that sets the foundation for an employee's journey within the organization. It serves well for employers to recognize the transformative power of impactful communication during this period. By employing a thoughtful and comprehensive communication plan, companies can ensure that new hires feel supported, informed, and ready to embark on a successful and fulfilling career journey with the organization.
https://www.zippia.com/advice/onboarding-statistics/
https://www.linkedin.com/pulse/2023-hr-statistics-job-search-hiring-recruiting-interviews/
Benefits Communications: New Insights into What Works, Westcomm, 2022, page 11
This Update is not intended to be exhaustive, nor should any discussion or opinion be construed as legal advice. Readers should contact legal counsel for legal advice. All rights reserved.